Containers and Packaging/Waste

Nissui's Original Eco Mark "Mirai-no Umie"

In March 2021, Nissui began marking its product packaging with its eco mark "Mirai-no Umie" (meaning "For the future ocean"). The purpose of this eco mark is to make Nissui's environmentally-friendly initiatives widely understood and known among customers through the packaging so that they can select environment-friendly products. "Mirai-no Umie" started appearing on new products and updated products released on March 1, 2021.

Intention Behind the Design


This eco mark was designed in the motif of "∞" (i.e., infinity), symbolizing the circulation of water in forests, rivers and the ocean. The left part of the eco mark represents eco-initiatives, whereas the right part denotes the bountiful sea. The eco mark signifies that environmental friendliness will bring about the ocean's bounty, and in turn, translate into people's healthy and energetic lives and a hopeful future.

Marked Products

All Nissui-branded products are within the scope of being marked with "Mirai-no Umie"; products can bear the eco mark when environmentally-friendly efforts have been made in their containers and packaging. Marking-related environmental friendliness criteria are prescribed in Nissui's "Container/Packaging Selection Guidelines (Note)" as well as marking criteria for the "Mirai-no Umie" mark.

(Note): Please see "Container/Packaging Selection Guidelines" on this page.

Marking Criteria and Example of Presentation (One Example)

The eco mark is displayed on the individual packaging, label, etc. of the product along with a description of their environmental friendliness in concrete terms, such as "plastic usage has been reduced in this tray (xx% less than before)."


Product Bearing "Mirai-no Umie" Mark (One Example)



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Establishment of Nissui's Container/Packaging Selection Guidelines

In fiscal 2020, Nissui established the Container/Packaging Selection Guidelines, in consideration of the impact of plastics on the global environment, such as the marine plastics problem and global warming. One of the objectives is to reduce the volume of plastics used in containers and packaging to the extent possible, while taking advantage of their roles and functions, including protecting products and maintaining their quality. The Guidelines are applicable to all Nissui-branded products (i.e., frozen prepared foods, surimi-based products, shelf-stable foods, marine products and fine chemical products).

Container/Packaging Selection Guidelines

  Description of initiatives Specific examples
Reduce Suppress the volume of plastics used in containers and packaging (minimization) ・ Packaging size adapted to the content size
・ Films and trays with limited thickness
・ Keep the number of parts low
Replace Adopt plant-derived and recycled materials and replace existing materials with them ・ Biomass-based composite materials
(including biomass-derived biodegradable plastics)
・ Recycled materials (e.g., recycled PET)
・ Paper materials
Recycle Adopt and switch to easy-to-recycle materials ・ Aluminum-free
・ Conversion to single material (i.e., mono-material)
・ Design/structure that allows easy waste separation
Other forms of environmental friendliness
(other than plastics)
Pursue environmental friendliness also for materials other than plastics, such as adopting plant-derived ink and paper certified by the Forest Stewardship Council (FSC). ・ Plant-derived ink
・ FSC-certified paper

Inclusion into Product Development Flow

Nissui has prepared a "Container/Packaging Selection Checklist" in accordance with the Guidelines and implements it as part of the product development flow. It serves as a mechanism that enables us to check whether or not appropriate environmental friendliness has been examined in terms of the materials, size, thickness, etc. of containers and packaging.

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Reduction of Plastic Containers and Packaging

At Nissui, the Plastics Subcommittee and the Container/Packaging Eco-Project play a central role in reviewing the use of plastics in all of its products.

Nissui's Initiative (Reduction)

  FY2018 FY2019 FY2020
Reduced weight of plastic containers and packaging for products sold by Nissui (kg) 4,896 15,630 33,465

Nissui Group Companies' Initiatives (Reduction)

Company name Results of Initiatives in FY2020 and Future Targets
Aquaculture companies in the Nissui Group in Japan The use of expanded polystyrene boxes (fish boxes) for transporting marine products is being reviewed, and the use of alternative materials is being considered. As an alternative, water-repellant cardboard boxes are being used mainly during periods other than summer when the temperature is high.
Caistor Seafoods Ltd. (UK) Plastic containers and packaging of chilled marine products were reduced in collaboration with Morrisons, a major supermarket chain in the UK. Trays were reduced in size, and plastics were reduced in weight by 35 tons/year. Also, a review was conducted with respect to paper in some of the labels, resulting in paper weight reduction by 3.1 tons/year.
Cité Marine S.A.S (France) Efforts were made for an R&D project in pursuit of thinner plastic containers and packaging than conventional ones for chilled products in 2020; these efforts have since been ongoing. In 2021, plastic weight reduction is expected to be 130 tons/year, including subsidiaries.
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Recyclable Plastic Containers and Packaging

In many cases, plastic containers and packaging for foods are made by pasting together multiple materials. They vary in size and thinness, as well as the degree of contamination after use. The reality is that these factors make it difficult to recycle food containers and packaging. It is thus important to adopt a recyclable design from the development stage, and in cases where the containers and packaging are recyclable, make it known to consumers in an easy-to-understand manner so that it will lead to collection and recycling after use.

Nissui Group Companies' Initiatives (Recyclable Design)

Company name Results of Initiatives in 2020 and Plans/Targets
Gorton's, Inc. (USA) Since 2019, Gorton's, Inc. has started reviewing existing materials and testing recyclable new materials in collaboration with suppliers in relation to two major container and packaging formats in its products (i.e., SURPs (stand-up resealable pouches) and direct-filling containers/packaging). In 2020, Gorton's determined the following targets for the future.
[Medium- to Long-term Targets] For containers and packaging of producs for retail:
・ Make 100% of containers and packaging bear the How2Recycle label (Note) by 2023; and
・ Make at least 95% of containers and packaging (based on weight) recyclable by 2025.
Flatfish Ltd. (UK) In 2020, Flatfish Ltd. promoted the introduction of plastic containers that can be recycled by consumers in the majority of its products. In 2021, Flatfish will further promote this initiative in accordance with the plan below.
[Plans and Targets (2021)] For containers and packaging:
・ Promote the replacement of non-recyclable containers and packaging with recyclable alternatives; and
・ Aim at making at least 85% of all containers and packaging recyclable by the end of 2021.

(Note): How2Recycle is a label in the United States/Canada indicating whether or not the container/packaging is recyclable. At Gorton's, all laminated pillow bags with zipper already bear this label as of December 2020.

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