As society ages, it has become more important than ever to prolong one’s healthy life-span, i.e. the period in which one is able to live in a healthy condition. Salt (sodium chloride) not only is an essential nutrient for man but also plays an indispensable role in making foods and beverages “tasty.” However, when consumed in excess, it can lead to a host of illnesses including high blood pressure.
This is the reason why Nissui came up with its unique technology to boost the taste of salt. Previously, reducing the salt used in foods and beverages had the effect of compromising the taste. However, with this technology, ingredients that boost the taste of salt are added and as a result, the taste of salt can be fully enjoyed even when the amount used is reduced. It is a technology that allows for the taste of salt to be enjoyed while cutting back on the salt content.
Since 2009, Nissui has been taking part in the Cabinet Office’s Cross-ministerial Strategic Innovation Promotion Program as a cooperating company and conducting research on the functions of white fish. Research has proven that the protein in Alaska pollock has numerous benefits.
In March 2018, Nissui launched the Alaska Pollock Protein Society, establishing a research framework comprising 12 universities and research institutes, and has been engaged in joint research. Nissui presented the results of five research projects of this Society at the Japanese Society for Amino Acid Sciences held in October 2019.
In human clinical trials with women of 65 or older, who are said to lose on average 1.0 to 2.0% of fat-free mass (an index for muscle mass, represents total mass including organs and muscle) a year, as test subjects, by consuming the protein of Alaska pollock every day and leading a normal life without exercising, an increase in fat-free mass was confirmed after consumption of the protein, indicating an increase in muscle.
Nissui has been engaged in the research, dissemination and awareness-raising of EPA (eicosapentaenoic acid) by focusing on its effects on exercise, including enhancing endurance. At the National Dieticians Conference (sponsored by the Japan Dietetic Association) held in August 2017, Nissui explained the mechanism in which EPA raises the efficiency of oxygen delivery to the body. Furthermore, beginning with the sponsorship of the Japan Masters Swimming Association in 2013, Nissui has been developing the “SPORTS EPA” brand which supports athletes.
In September 2020, "Nissui x AuB: Daichi Kamino's Condition Improvement Project," aimed at supporting the condition (i.e., change in physical condition) of male marathon runner Daichi Kamino (Note) in terms of eicosapentaenoic acid (EPA) and intestinal bacteria, was launched by Nissui jointly with AuB, Inc., a start-up company engaged in the research of athletes' intestinal bacteria. We are examining the blood EPA level and the status of intestinal bacterial flora such as the types, number and composition of intestinal bacteria of Mr. Kamino, who has been ingesting "SPORTS EPA ULTRA PURE"—Nissui's EPA supplement for athletes containing high-purity EPA—upon our request. By utilizing such data, we will strive to improve Mr. Kamino's condition and pursue research on the relationship between blood EPA level and intestinal bacteria.
(note) Daichi Kamino: Member of CellSource Co., Ltd. Won the Asian Marathon Championships in 2019.